Designer Alexis Laken debuted Contrarian New York in Spring 2010. Comprised of classic feminine silhouettes, precision tailoring and sophisticated construction, Contrarian New York brings a unique perspective to the needs of a modern wardrobe, while incorporating a sense of overall playful wit.
 The label’s unique mixture of sex appeal and classic refinement has made the line an instant favorite among stylists, celebrities and fashion insiders including Taylor Swift, Katie Holmes, Gwyneth Paltrow, Kristen Stewart, Frieda Pinto, Olivia Wilde and Zooey Deschanel.