The Heidi Merrick collection of Ready-to-Wear is designed and produced in Los Angeles. It has become an homage to the California lifestyle. Every piece, if not made in the downtown LA studio, is made within walking distance of it. It is a local footprint with a global appeal. "If there were a poster child for the movement to make clothes here, a prime candidate would be Heidi Merrick." - WWD
 
Heidi is the daughter of legendary surfboard shaper, Al Merrick. Having been raised in the surf culture, Heidi brings a fresh take on fashion through her incorporation of the color and clean lines of the ocean into every detail of design.