About the Founder


…and by founder we mean visionary, stylist, buyer, and masterful juggler of all
things Social Dress Shop! Sarah Baucom is a native of Charlotte with an unruly
dedication to fashion and design. She’s a self-professed dream chaser and
social butterfly and Social Dress Shop is Sarah’s testament to her belief that life
is too short not to be doing what you love.

The vision for Social Dress Shop came to life in 2010, when Sarah and her
now-husband Ryan were invited to too many weddings to count, including their own. Sarah
and her girlfriends spent the year constantly challenged to find dresses for
parties, showers, rehearsal dinners, and weddings and got to know just how
frustrating it can be when the right dress for the right occasion eludes you. She
recognized the need for an online dress boutique that is both enjoyable to shop
and constantly features fresh fashions from a cross-section of designers. She wanted to give the customer the curated feeling of their local boutique with the convenience of shopping online.

Fast-forward to the spring of 2012 when Sarah bit the bullet and jumped right in to the
world of fashion retailing! Sarah is the first to tell you that Social Dress Shop is
a real labor of love, and that she’s reinvigorated every time she hears about how
the perfect party dress makes a customer feel special, confident and beautiful!

To learn more about Sarah or if you're feeling friendly and want to say hello for
yourself, simply pop by her party pretty blog, facebook page, twitter, instagram or pinterest.
She would be delighted to meet you! If you are a blogger and would like to work together, go here!


{Photo by the lovely Lindsey Lee Photography}